William Hill is one of the most trusted brands in the betting industry, with over 70 years of experience in retail betting in UK. William Hill offers a diversity of gambling options such as sports betting, casino, poker and bingo. William Hill was established in 1934, and in 1998 the online version of their services became available. The company is operated by WHG Trading Limited, under Gibraltar jurisdiction, with its headquarters in 6/1 Waterport Place, Gibraltar. William Hill is listed on the London Stock Exchange, adopting publicly transparent rules.